Skip to main content

ADASI signs product development and marketing agreement with Icarus Training Systems

By September 12, 2013No Comments

ABU DHABI, 11th September, 2013 (WAM) — Abu Dhabi Autonomous Systems Investments, ADASI, a provider of autonomous systems for air, land and sea use and a subsidiary of Tawazun Holding, has signed a five-year product development and marketing agreement with UK-based Icarus Training Systems.Since 2011, ADASI and Icarus have been co-operating on the development and integration of an aerostat system for an ADASI client and under the terms of this agreement will now be working more closely together to develop and market further products.

ADASI will be primarily responsible for sales in the SAMENA region and Icarus for the rest of the world. ADASI has also undertaken to procure aerostat envelopes from Icarus.

Ali Al Yafei, CEO of ADASI, commented, “The existing co-operation between ADASI, as developers of aerostat systems, and Icarus, as accomplished manufacturers of aerostat envelopes, has made it clear to both parties that there is great potential in establishing an even closer level of co-operation in the future. We are looking forward to developing an exemplary offer for our clients.” In line with the strategic investment strategy of Tawazun, this agreement represents an important step in helping ADASI to contribute to the diversification of the UAE economy. By building a strong partnership with the UK-based Icarus, ADASI will be able to further enhance its local technological capabilities and create more local career opportunities.

Stuart Haycock, Managing Director of Icarus, added, “This agreement with ADASI advances our strategy of partnering with best-in-industry companies and is a reflection of our enduring commitment to the UAE. Working closely with ADASI on the development of an aerostat system for one of their clients has given us every confidence that there are significant synergistic benefits to be gained from closer collaboration in the future.”